What started as a micro-trend in the world of outerwear, blanket-coats are now going viral on TikTok, where we’re seeing many fashion conversations unfold. Toteme’s signature scarf-jacket—finished with a fringed scarf, chain-stitch embroidered pockets and edges, and a blanket-like wool material—is specifically the cult buy that is landing everywhere on my feed. Perhaps that is why the piece is sold out practically everywhere and carving itself out as one of the key buys for fall. What’s interesting is that it isn’t a new style this season but one that has been brought back from earlier years, but it is officially in its moment.
While Toteme’s iconic piece is the most talked-about style on TikTok, the blanket-coat trend itself is heating up. Designers such as Balenciaga, Tove, and Helsa have their own takes on the trend, with styles including everything from built-in scarves to fringe and whipstitched trim. Ahead, see more about the blanket-coat trend that’s winning out this season.
Kristen Nichols
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