New York (CNN) — Queen Bey is giving Levi’s brand a lift.

Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim on denim on denim on denim.” And at the same time, she posted an image on Instagram of her wearing a pair of jeans with denim shirt and a denim bag.

All of which has apparently sent fans flocking to Levi’s for denim jeans, denim jackets and Western clothing since the album was released on March 29.

Nathaniel Meyersohn and CNN

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