Are You Ready For The Vera Bradley Comeback?

TikTok creator Jessica Britvich also saved her Vera Bradley bags. In one video, she calls her duffle bag “old faithful.” Now 30, Britvich recalls being introduced to the brand in middle school when girls wore the tote bags to carry their books. “Every year, that would be like the back-to-school thing, to get a new tote bag from Vera Bradley,” she says. Later, in college, the duffle bag started gaining traction, prompting Britvich to go back to Vera Bradley for the bag she still owns today: “Love or hate the patterns, they are good quality and can hold your life in there.”