AR takes center stage at Paris Olympics, from interactive vending machines to immersive posters

AR takes center stage at Paris Olympics, from interactive vending machines to immersive posters

The IOC and the Paris 2024 organizing committee engaged in a variety of digital partnerships to bring AR into the Olympics. From the world’s first AR vending machine to Olympic-themed filters and Lenses, each AR experience offers a new way for users to engage with this year’s Games.

Melane Hogue

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