A 100-acre shopping development coming to I-35 north of Fort Worth by new H-E-B

The town of Argyle announced on Friday plans for a major retail development, including big-box stores, restaurants and possibly a grocery story, on more than 100 acres of “prime land” along Interstate 35W.

Town leaders signed an agreement with R.Y. Properties to develop the 123-acre Heritage development on the southwest corner of Robson Ranch Road and I-35W, just north of the Harvest community. The project is already attracting interest from “major high-quality retail” companies, officials say, and will be anchored by an “innovative medical services hub.”

The site is near a future H-E-B, which announced in March it will build a grocery store on the northwest corner of Robson Ranch Road at I-35W. The Heritage development could end up with another competing grocery store.

This roughly 15-mile corridor of I-35W in southern Denton County is booming with new developments that will bring tens of thousands of families to the largely rural stretch between the Texas Motor Speedway and Denton.

Hillwood, the Ross Perot Jr. company that developed Alliance, is building the 3,200-acre Landmark community just north of the Argyle project. Landmark includes 6,000 homes and 900 acres of commercial space, including the new H-E-B.

The town of Argyle said R.Y. Properties will invest $25 million in site infrastructure including roads, water, wastewater and drainage. The project is expected to generate $127 million in sales tax revenue for the town of about 6,000 people. Argyle Mayor Ron Schmidt said the deal creates new opportunities for public investment and eases the town’s future reliance on property taxes.

Schmidt said in an interview Friday that Argyle is not losing its rural feel, and the retail development will be on the opposite side of Interstate 35 from the town.

“We’re going to retain this rural feel. We’re placing our economic generators along I-35,” Schmidt said.

The mayor said construction will start next year, and the retailers should start arriving in 2027.

Schmidt said Argyle and the developer are looking at “big box” stores, giving examples such as Target, Costco or Lowe’s Home Improvement. He said land along I-35W and Robson Ranch Road is also zoned for a grocery store.

A 50-acre medical component of the development has an area designated for a hospital and will feature wellness-oriented businesses like fitness centers and outpatient services.

He said Baylor Scott & White has approached Argyle about the possibility of locating there.

Schmidt said he is glad that Argyle is lessening the burden for property owners.

“The reason why I’m excited about this is that the state Legislature is trying to get away from property taxes,” he said. “A lot of small towns that are bedroom communities are going to be in trouble if that happens.”

More details about the project will be revealed in early 2026.

“We are excited with the interest and activity from major high-quality retail users,” Jim Wills of R.Y. Properties, said in a statement. “We are pressing forward quickly with engineering, planning and construction of infrastructure in and around the development. We will be making more exciting announcements after the first of the year.”

According to a 2024 Retail Strategies report, the area within a 10-minute drive of the Argyle development has 61,490 residents in 20,364 households with an average home value of $734,080 and a median household income of $150,433.

R.Y. Properties will be eligible to receive a performance-based reimbursement of sales taxes capped at $20 million out of a projected $127 million in long-term sales tax revenues.