Fashion
Would You Rent Your Clothes? The Apps Making Peer-To-Peet Fashion Rental Possible
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A former fashion designer, Nada Shepard recalls thinking of alternative ways for designers and brands to lower their production and avoid waste when coming up with ReSuit. “Every step along the [fashion production] pipeline has added waste, added environmental impact,” Shepard says. “I remember I said, ‘There’s got to be a better way,’” While ReSuit currently works on a peer-to-peer model, Shepard’s ultimate dream is to have brands join the platform, thus eliminating the need to produce massive orders that may never end up being purchased by customers: “[Instead,] why doesn’t the designer create a mini collection — one cut of each size — and then rent it out?”
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Frances Solá-Santiago
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