Peter Molyneux returns promising not to hype his next game, before hyping the game

Peter Molyneux returns promising not to hype his next game, before hyping the game

One of the sadder side stories of the 2010s, albeit largely self-inflicted, was the fall from grace of Peter Molyneux. While Molyneux’s legacy in games can never be questioned, and he’s been a key player in many great and influential games, the 22Cans era (his post-Lionhead studio) saw him begin in full carnival barker mode and over-promise about the studio’s games, capabilities, and what they would achieve with them. General unease about the hype versus reality followed, before the bombshell about Curiosity’s winner being given the cold shoulder by 22Cans turned public sentiment firmly against Molyneux. 

I don’t think his reputation ever has or will recover from that farrago and, clearly bruised by the experience, Molyneux has been relatively quiet in recent years. The man is a mess of contradictions: he seems genuinely visionary at times, even now, and at others like a huckster. And now he and 22Cans are back but, in a familiar-feeling way, hyping something up without quite being able to back it up. 

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