Whatever Happened To Singtrix After Shark Tank?

Shortly after appearing on “Shark Tank” in 2014, Singtrix signed a deal with electronics distributors Voxx Electronics, and publicity courtesy of “The Today Show” and “The Ellen DeGeneres Show” helped as well. In the years following its “Shark Tank” appearance, Singtrix sold tens of thousands of units.

Then in 2017, disaster struck. The Chinese factory that manufactured the devices went up in flames, right before the holiday season sales surge. “To miss an entire holiday season — almost all of our sales happen around the holidays — it was devastating,” Eric Berkowitz told Inc. Singtrix fell deeper into their financial hole the next year when the factory closed to be rebuilt. In the midst of the upheaval, Singtrix and Voxx ended the terms of their deal. Berkowitz and Devecka had to go to retailers with their tails between their legs, explaining that yet another holiday season of shipments would be affected.

In 2019, the co-founders decided to bounce back with an ambitious Indiegogo campaign that ultimately raised over $300,000, with $5 from each sale going towards VH1’s Save the Music Foundation. They also partnered with a new manufacturer. In another positive sign of the product’s rebound, it was featured in a 2019 episode of “Keeping Up with the Kardashians.”

After years of manufacturing disasters and production woes, Singtrix seems to be doing well once again. In 2022, the company was acquired by Swedish holding company Embracer as part of a massive $575 million, five-company purchase that also included the IP rights to “Lord of the Rings.”