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It’s officially wedding szn, and one of the most consequential days of your life deserves a watch that’s equally important. I led a Gregorian chant and lit a bunch of taper candles inside a creepy old house to consult the Watch Illuminati on which pieces they wore on their special days. There are, as always, a few interesting lessons from our panel of experts. 

The first and most surprising takeaway is that even though the watch is tied to one of the most meaningful moments in your life, there’s no need to be overly sentimental about it. Three Illuminati members actually SOLD the watches they wore on their respective wedding days not long after tying the knot. That might sound heretical, but as explained by Albert Coombs—cofounder of the watch group Official CP Time—it makes a lot of sense. Many people get married when they’re young, without the funds to buy their dream watch. They’ll wear the nicest piece they have for their wedding…and then trade it in later for an upgrade. These are watch collectors, after all: Grails are more important than feelings! 

I was also excited to see how many of our panelists wore stainless steel sport watches during their wedding ceremonies. There are Rolex Submariners and Tag Heuer Carreras in the mix, a great reminder that they have always looked great with a tux. 

The last piece of advice comes from Kelly Yoch, director of client relations at Watches of Switzerland: Brides should wear a watch, too. Yoch didn’t wear a watch at her wedding, but “would change that now in a HEARTBEAT,” she told me. “I would put a beautiful champagne strap on my grandmother’s little Bulova. Biggest regret I had. I encourage brides all the time to never change who they are for ONE day. A bride should never put that watch away. Adjust the timepiece the same way a bride would have her hair and makeup done.” 

Now, here’s what our watch experts wore on their wedding days. 

Cam Wolf

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