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150 years of Levi’s 501 blue jeans

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150 years of Levi’s 501 blue jeans – CBS News


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In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi’s laboratory where new denim finishes are being tested.

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