City Centro – Pool
Marriott Expands into Affordable Midscale Segment with Acquisition of City Express
Marriott International announced today that it has completed its acquisition of the City Express brand portfolio from Hoteles City Express. With this acquisition, Marriott International has entered the affordable midscale segment and is launching its 31st brand, City Express by Marriott.
Marriott has a strong track record of growing regional brands, and a successful history of leveraging the company’s global development engine and revenue systems to expand into new markets. The award-winning Marriott Bonvoy loyalty platform as well as innovative digital travel services, including Marriott.com and the Marriott Bonvoy mobile app, deliver value to guests and drive direct bookings.
City Express by Marriott
“With this brand acquisition, we have significantly grown our presence in the Caribbean and Latin America, particularly in secondary and tertiary markets, making us the largest hotel company in the region,” said Brian King, President, Caribbean and Latin America (CALA), Marriott International. “We see meaningful opportunity to further expand the City Express brand in the CALA region as well as in other locations.”
City Centro
The existing City Express hotel portfolio, consisting of approximately 150 properties, is now part of Marriott’s franchise system. These properties include urban, suburban, and extended stay offerings in Mexico, Costa Rica, Colombia, and Chile, and enjoy exceptional brand recognition among Latin American travelers. The transaction has increased Marriott’s presence in the CALA region by approximately 45 percent, to over 480 properties across 37 countries.
The City Express brand portfolio consists of five sub-brands: City Express, City Express Plus, City Express Suites, City Express Junior, and City Centro. In the coming months, the City Premios loyalty program is expected to be retired as it is integrated into the Marriott Bonvoy platform.
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