Online currency trading company Oanda has ventured into digital assets with the launch of trading services for U.S. customers.

On Oct. 20, Oanda announced cryptocurrency trading services for its American market designed to give investors easy access to crypto alongside their existing forex portfolios.

It is the latest traditional finance company to enter the crypto space. However, the move comes in the depths of a bear market when demand is low.

The technology has been developed in partnership with the Paxos Trust Foundation, a regulated blockchain infrastructure firm.

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