See before and after photos of an old hotel being transformed into an example of Hilton’s new brand for budget travelers

February 13, 2023 · Business · By ReportWire

In January, Hilton unveiled its 19th brand, Spark by Hilton.

Unlike the hospitality giant’s Waldorf Astorias and Conrad Hotels, this new brand was created to attract economy travelers …

Waldorf Astoria Exterior Park Avenue Residential Entrance

The Waldorf Astoria

Noë & Associates/The Boundary

… a segment that has “grown dramatically but lacks consistency,” according to Hilton.

Inside Spark by Hilton

Source: Insider

But instead of building out new hotels, the upcoming brand is taking a page out of Margaritaville’s playbook by converting existing properties …

The before and after of Spark by Hilton

Hilton

Source: Insider