Scarf Jackets Are Winter’s Most Viral Coat Trend

Scarf Jackets Are Winter’s Most Viral Coat Trend
While Totême’s piece may have become the most ubiquitous version of the statement outerwear trend, it’s not the only coat with a built-in scarf on the market causing a stir. “When we saw the scarf coat trend creeping in last winter season, we felt it was a trend that we wanted to jump on,” says Anthony Cuthbertson, creative director at Ted Baker. “We curated our own unique iteration, Solanna and Jilliya, which quickly became a cult item of the year.” 

Aemilia Madden

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