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SAN FRANCISCO (KRON) — There are more than 1,000 coffee shops scattered around San Francisco.
A handful of them, though not many, serve Vietnamese coffee. But these establishments — whether it’s a phở restaurant or bánh mì spot — have Vietnamese coffee on the menu. However, there aren’t many businesses that center their entire menu around Vietnamese coffee.
Nâu Coffee does.
Mindy Tran — who is from San Jose, a city with one of the largest Vietnamese populations outside of Vietnam — grew up around countless businesses that serve Vietnamese coffee.
“Moving here to SF this past year, I’ve been trying to find more Viet local businesses. I was really happy that we have Nâu Coffee now,” said Tran, who attended last month’s pop-up in the Mission District. “I’ve tried a couple others, but this one has been the one that I really like. It’s more authentic.”
Good enough for Tran and her friends to wait in a long line on Saturday at the Nâu Coffee pop-up event in The City.
The group of young San Francisco professionals was among the many who waited more than an hour to get their hands on this coffee — symbolizing San Francisco’s growing demand for more Vietnamese coffee.
“Vietnamese coffee itself is really already popular worldwide and a lot of big cities in America. We just want to bring it to The City, a spot where people can get coffee but also hang out,” said Nâu Coffee co-founder Han Tran.
“We’re really grateful for people that showed up.”
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Pandan Coffee drink at Nâu Coffee is being served during a pop-up event outside Abacus Row in San Francisco on Feb. 21.

San Francisco residents (left to right) Mindy (with the Salted Coffee), Michelle (holding Egg Coffee in her left hand) and Mary pose with their Nâu Coffee drinks during a pop-up event on Feb. 21 outside Abacus Row on Mason Street.

Han (left) and Nat (right) of Nâu Coffee are dressed in traditional Vietnamese garments, “áo dài,” and prepare to serve drinks during a busy pop-up event on Feb. 21 in San Francisco.

Co-founders Kien Nguyen and Han Tran prepare coffee for their guests during a pop-up event in San Francisco on Feb. 21.

Pandan Coffee drink at Nâu Coffee

Nâu Coffee’s (left to right) Salted Coffee and Egg Coffee served at a pop-up event in San Francisco.

Nâu Coffee co-founders Kien Nguyen and Han Tran speak to KRON4 during their pop-up event on Feb. 21 in San Francisco.

San Francisco residents (left to right) Michelle, Mindy and Mary in line waiting patiently for the Nâu Coffee pop-up in San Francisco on Feb. 21.

(KRON4 Photo)
The pop-up was officially listed from 11 a.m. to 3 p.m., but the line started to form more than an hour before coffee was to be served. Their previous Mission District pop‑up a month earlier drew a similarly long line.
Kimmie Ma, aware of the hype, showed up around 10 a.m. She was especially excited to try the Egg Coffee.
“I’m aware of the hype because I been looking for Egg Coffee, but I don’t think SF has a lot of egg coffee. So when I first saw this on Instagram, I had a feeling the line was going to be long, so I wanted to come early,” Ma said.
Bruce Nguyen, who is from Houston, moved to San Francisco 2.5 years ago. He said the city lacks the number of Vietnamese coffee shops compared to his hometown.
“I don’t see as many, at least, compared to where I’m from,” Nguyen tells KRON4 while holding an Egg Coffee in his hand. “There’s a lot of Vietnamese coffee shops (in Houston), so it’s good to see (it in SF).”
Nâu Coffee’s next pop-up will be on Sunday, March 15 at Fellow on 820 Valencia St.
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Aaron Tolentino
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