Meet the 2025 Power Partners in Advertising, Marketing & Sales

Getting exposure for your brand is an important part of your marketing strategy. Some experts advise small businesses to spend 7 to 8 percent of their revenue on marketing. In today’s inflation-squeezed economy, however, many businesses can’t afford to put a significant portion of their budgets into marketing campaigns that fall flat.

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and billboards to influencer marketing and search engines, even as marketing faces its own changing landscape.

Things like art direction are best left to the artists. Take the New York- and Copenhagen-based design and branding agency YummyColours’s campaign for Shopify, which helped the e-commerce company break into European markets, or the Houston-based events services company Innovative Environments’ signage campaigns that helped earned it a partnership with the Houston Zoo.

Or let’s say you’re worried about search engine optimization. You can’t ignore it, even if changes in search engines may be on the way in the next few years. The Seattle-based SEO agency Compose.ly’s work scaling written articles has helped grow web traffic for sites such as Next Level Urgent Care and Trava Security. Next Level Urgent Care said Compose.ly went “the extra mile by building out a custom dashboard, allowing [us] to track progress toward those goals in real time. Their commitment to transparency, especially around KPIs, is a reflection of the effort they put in day after day.”

Sometimes your company is doing all the right things, but you might not know exactly how to tell people. New York City-based Ideas on Purpose worked with Disney, with Disney praising the “caliber of design expertise” IOP brought to its Sustainability & Social Impact Report. Also in New York City, 5WPR’s small town beautification campaign for Sparkling Ice helped both brands focus on socially aware community driven initiatives. In today’s marketplace, climate change and community efforts are major consumer concerns, and these Power Partners managed to recognize those needs in advertising and marketing.

Whether it’s branding, communications, or UX/UI design, there are plenty of Power Partners on our list that stand out for their positive impact on their clients.