ReportWire

We Tried The Viral Winter Coat Every New Yorker Owns—Here’s Why It Lives Up the Hype

[ad_1]

If you’re even remotely online, you’ve probably heard the city-slicker adage that East Coast folks use come every November through March: “Are you from New York even? Do you have a big, black puffer jacket?” We might have puffer jackets, and, while they not all be big and black, they are superior. Of course, I’m talking about every New York girlie and the internet’s favorite winter jacket: The Aritzia Super Puff..

Hailing from Vancouver and meant to combat severe wind-chill and sub-zero temperatures, the New York City crowd has adopted the viral Aritzia Super Puff. Beloved by influencers, college students, and commuters alike, the Aritzia Super Puff has become a status symbol of both warmth and taste. It’s more than just a jacket; it’s practically a social signifier. Spot one on the subway, and you can almost tell what coffee order its wearer has in hand. Its glossy sheen and cocoon-like silhouette have become shorthand for winter chic, merging practicality with the kind of effortless cool that only Aritzia seems to bottle.