OpenAI is reportedly developing a generative music tool. While no release date has been announced, it would allow users to create music for videos or vocal tracks based on text and audio prompts, according to a report in The Information.
For founders, marketers, and ad pros, this could mean creating demos for a catchy jingle or moody soundtrack to reflect the voice and tone of their brand in minutes. Think the next “I’m lovin’ it” or “Nationwide is on your side.”
One of The Information’s sources says a group of students at the Juilliard School is helping annotate scores to train the AI model. But training has been a point of contention in AI music. In June of 2024, some of the largest record labels in the world, including Warner Music Group and Universal Music Group, sued Suno AI and Uncharted Labs, alleging that the companies unlawfully trained their generative AI on copyrighted music.
The Recording Industry Association of America, representing the labels, added another complaint to the lawsuit in September. It claimed Suno used stream ripping, a version of music piracy, to download the copyrighted recordings from YouTube.
Spotify has also been under fire recently for streaming AI music and other AI connections. According to AI Magazine, musicians are boycotting the platform after its CEO invested in Helsing, a military AI company. English band Massive Attack objected to artists’ work and fans’ money contributing to funding “lethal, dystopian technologies.”
While AI-generated bands and their creators have faced backlash from fans, like this summer’s Velvet Sundown mess, AI music often celebrated in the ad world. Last year, for example, Red Lobster made a splash by using AI to write 30 songs, across genres, about its Cheddar Bay Biscuits.
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Ava Levinson
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