Each platform will also offer a curated selection of shows from the other’s service to let users sample shows before they subscribe.
Apple and NBCUniversal are teaming up to offer a new streaming bundle that promises significant savings for subscribers.
The Apple TV and Peacock Bundle launches Oct. 20, combining the platforms’ programming. The bundles come in two tiers: $14.99 per month for Apple TV and Peacock Premium or $19.99 monthly for Apple TV and ad-free Peacock Premium Plus.
Both options offer savings of more than 30% compared to subscribing separately. Apple TV is currently $12.99 per month, while Peacock Premium and Premium Plus are $10.99 or $16.99 monthly.
The partnership marks the first major bundling effort for Apple TV, which has primarily relied on its premium original content to attract subscribers. Peacock brings NBCUniversal’s extensive catalog of shows, movies and live sports to the deal. It comes after a minor rebranding for Apple TV, which just dropped the “+” from the streaming service’s name.
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle,” said Matt Strauss, chairman of NBCUniversal Media Group, in a news release announcing the new bundle.
Subscribers will gain access to Apple TV originals like “Ted Lasso,” “Severance” and “Slow Horses,” alongside Peacock’s offerings such as “The Traitors,” the “Law & Order” franchise and live sports, including NBA games.
Apple One subscribers on Family and Premier plans can add Peacock Premium Plus with a 35% discount, making it the first external benefit offered through Apple’s subscription bundle service.
Both services plan to offer sampling programs, allowing current subscribers of one platform to watch up to three episodes of select shows from the other service at no additional cost, including “Stick,” “Slow Horses,” “Silo,” “The Buccaneers,” “Foundation,” “Palm Royale” and “Prehistoric Planet” from Apple TV, while Apple TV users will be able to watch up to three episodes of “Law & Order,” “Bel-Air,” “Twisted Metal,” “Love Island Games,” “Happy’s Place,” “The Hunting Party,” and “Real Housewives of Miami” from Peacock.
The bundle is available only to U.S. customers through either the Apple TV app or Peacock’s website and app. The services will remain available as standalone subscriptions for customers who prefer single-service access.