6 Years Before He Died, Steve Jobs Nailed the Difference Between Those Who Succeed From Those Who Only Dream

In his last few years, Steve Jobs became even more of what he’d always been: a relentless visionary. As his health declined, his focus sharpened to inspire entrepreneurs to build what matters, cut the noise, and inspire others to leave their mark. It was like he stepped into a higher calling: to teach the world how to lead a meaningful life.

What is truly important

As Jobs said in his famous 2005 Stanford commencement address, “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Knowing his time was almost up made Jobs see life with startling focus. He zeroed in on what mattered most, and pushed others to do the same. His message was simple but powerful: Don’t wait to live your purpose. Life’s too short for anything less.

He added, “You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

Find what you love. Love what you do

Jobs’s words hit hard for most of us because they’re real. He understood something most of us spend a lifetime avoiding — that we don’t have forever. When you really sit with that, a lot of the things we keep chasing after no longer matter. Neither do the need to impress, the fear of failing, or the worry about what other people think — it all fades. What’s left are the things that actually matter: the people you love, the work that gives you meaning, and the courage to follow your gut.

That’s what made Jobs different. He lived with urgency and clarity because he knew time was limited. That awareness didn’t make him fearful — it made him even more focused to his last dying breath.

And maybe that’s the lesson for us. We don’t need a crisis or a diagnosis to wake us up. We just need to remember that life is short and none of us are guaranteed tomorrow. So stop waiting for the perfect time or permission to do what you’re here to do. Start now. Follow your purpose while you still can.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Marcel Schwantes

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