MARY ANN SAY
Chief Financial Officer
The Coffee Bean & Tea Leaf
Mary Ann Say officially joined The Coffee Bean & Tea Leaf (CBTL) soon after the Jollibee Group’s acquisition of the company and just weeks before the COVID-19 pandemic shut down most borders globally. Say was tasked to lead the establishment of the global headquarters in Singapore, lead the integration of the subsidiary, and execute the company’s finance transformation, while ensuring stability in operations.
Say established grip over operations across multiple business units while navigating complex stakeholder grids to manage expectations and to provide confidence in the integration of the new subsidiary. Under Say’s leadership, the business achieved a year-over-year revenue improvement of 15%, drove working capital optimization across inventory and receivables, and consistently outperformed EBITDA targets even through macro disruptions. Her ability to translate strategy into measurable outcomes has been central to CBTL’s financial turnaround.
Say currently manages a global organization of more than 30 finance professionals spread across the United States, Malaysia, Singapore and Ireland. She has interviewed and hired more than 80% of the organization. Say’s leadership is widely recognized across the Jollibee Group and externally. She is regularly invited to forums representing both CBTL and herself as a leader, contributing to enterprise-wide transformation discussions, and speaking at key leadership forums in Asia.
Say previously served as the director of revenue management and analytics for Disney Parks and Resorts in Hong Kong, where she managed pricing, forecasting, analytics and development of commercial products for the park and resorts.
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