LEGO Just Set an Impressive Record. Here’s How Its Secret Design Lab Uses the ‘Test to Lose’ Rule to Create Its Biggest Wins

· Business · By ReportWire
LEGO Just Set an Impressive Record. Here’s How Its Secret Design Lab Uses the ‘Test to Lose’ Rule to Create Its Biggest Wins

In an exclusive interview, LEGO’s VP of Interactive Innovation reveals how the company designs hit after hit.

Jason Aten

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