Ariana Grande’s r.e.m. Beauty is making a statement with its latest launch. The Borderline Gel Eyeliner and Eyeliner Marker are out now. Inspired by the singer’s signature cat-eye look, these new additions are all about precision and glamour.
Ariana Grande for r.e.m. Beauty Borderline Eyeliner 2024 Ad
The long-lasting and waterproof Gel Eyeliner is a game-changer, delivering precise lines that stay put all day. Available in ten bold shades, from “Mood Ring” (a vibrant cobalt blue) to “Plumage” (a deep, dark violet plum shimmer), there’s a color to match every mood.
In the campaign images, Ariana Grande serves up pure glamour with a 60s-inspired twist, showcasing graphic eye makeup paired with a glossy peach lip color. The results are stunning, with the star and Cloud Pink perfumer posing for a series of sultry close-up shots.
The Borderline Eyeliner Marker is also making its debut, offering a dramatic look in four color options: navy blue, brown, white, and silver. With these two new launches, r.e.m. Beauty is giving you the tools to take your eye makeup to the next level.
Joanna Elizabeth
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