Hyatt Acquires me and all hotels Brand

Hyatt Acquires me and all hotels Brand

Hyatt Hotels today announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG to unlock growth in new European markets.

This move adds to the strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program.

Following the transaction, me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio.

The me and all hotels portfolio has six hotels and 1,000+ rooms in central city locations across Germany, which are currently included in Hyatt’s inventory. The brand has a healthy pipeline, combining conversions and new builds in key destinations including Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026).

The transaction closed on June 28, 2024.