Gisele Bundchen dazzles in red for the Alaïa spring 2024 advertising campaign. Photo: Tyrone Lebon

Gisele Bundchen returns to the fashion forefront for Alaïa’s winter-spring 2024 campaign in a striking showcase of power and grace. Captured by photographer Tyrone Lebon, the iconic supermodel delivers an array of the label’s hallmark body-conscious designs from creative director Pieter Mulier.

Gisele Bundchen for Alaïa Spring 2024 Ad

Gisele Bundchen looks perfectly sun-kissed in flats for Alaïa's winter-spring 2024 campaign.
Gisele Bundchen looks perfectly sun-kissed in flats for Alaïa’s winter-spring 2024 campaign. Photo: Tyrone Lebon

The advertisements unfolds at Riverset Studios in Miami, where the Brazilian beauty poses amidst a sun-drenched setting with her famous silhouette accentuated by the brand’s sleek pieces.

Embracing warm weather, Gisele Bundchen looks pretty in a pink dress from Alaïa's winter-spring 2024 collection.
Embracing warm weather, Gisele Bundchen looks pretty in a pink dress from Alaïa’s winter-spring 2024 collection. Photo: Tyrone Lebon

Bundchen is a vision in the lineup, from the patent red of high heels to the sculptural finesse of bodycon dresses and the allure of sheer skirts. Styled by Aleksandra Woroniecka, each piece celebrates the female form.

Following her captivating presence in BOSS’s spring advertisements, she continues to dominate the industry.

The spring 2024 Alaïa campaign captures Gisele Bunchen's sculptural beauty in white.
The spring 2024 Alaïa campaign captures Gisele Bunchen’s sculptural beauty in white. Photo: Tyrone Lebon

The images shine with a blend of closeups and full-length portraits. Beauty is not left to chance. Anthony Turner’s mastery ensures Bündchen’s hair is slicked back in a modernistic yet understated style, while makeup artist Yadim captures a dewy freshness.

Joanna Elizabeth

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