In an oversaturated market, what makes a brand stand out? For Jacquemus, it’s playful larger-than-life marketing campaigns, celebrity-approved looks, and Instagram-worthy runways and products. Jacquemus undoubtedly lies on the trendy side, but it doesn’t make the brand any less worthy than a Celine or Prada. The brand, founded by lively Frenchman Simon Porte Jacquemus, creates youthful, refreshingly fun styles that somehow resonate across generations.
Where trendier pieces like the mini Chiquito are categorically a fashion student’s first big purchase, minimalists like ourselves prefer toned-down silhouettes like the Le Regalo. Less polarizing are the Bisou and Bambimou shoulder bags, which It-girls everywhere are sure to appreciate. In short, there’s a Jacquemus bag for everyone, no matter their aesthetic.
Kaitlin Clapinski
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